THE RELENTLESS RISE OF THE ‘ASPEN OF ASIA’
With over 14 metres of snow per year, Niseko makes it to second place among the snowiest resorts on the planet. Often referred to as the ‘Aspen of Asia’, the area has grown into the region’s top grade-A ski destination.
The Niseko resorts have experienced tremendous growth over the past 10 to 15 years with millions of visitors every year. With the opening of the Park Hyatt and the pending arrival of luxury hospitality brands such as Ritz-Carlton, Aman, W and Edition, Niseko continues to morph into a world-class, multi-season destination. In July 2018, Nikkei Asian Review noted that prime land prices in Niseko have risen consistently over the past years, making it the top real estate market in Japan.
Increasing property values are just the beginning. With the influx of new hotels and foreign residential ownership, Niseko is turning into a fast-growing summer destination. Activities are plentiful including hiking, road and mountain biking, three golf courses within a 20 km radius, Japanese ‘Onsen’ hot springs, rafting, fly fishing etc. and events are on the rise with art and music festivals, marathons, bicycle racing and more.